
Why music festival tickets cost so much—and why smaller events are suffering the most
In early June, Dave Margulies, owner and producer of High Sierra Music Festival, was working on a printed pocket guide with a show schedule, which organizers will hand out to attendees of the more than 30-year-old Quincy, California, event.That there even would be a festival to navigate this year wasn’t a foregone conclusion. Margulies says the festival used to sell about 7,000 tickets annually; in 2023 and 2024, it sold about 4,500 each year. “It almost sent us into bankruptcy,” he says.Indepen...